Princess Stardust

Princess Stardust is the new super-heroine from the well-being universe — here to turn astronomical stress, crummy days, and sleepless nights into anti-matter. With magical botanical ingredients like premium CBD, the brand offers super-powered soft gums and skin-glow formulas designed to shuttle you through daily life with good feelings.

In close collaboration with Andrea Gercken, I developed the full visual identity as Art Director under my creative studio, Studio NÜE. Together, we shaped a brand world that sets Princess Stardust apart from conventional CBD aesthetics — bold, playful, and entirely otherworldly.