Nike BSTN Campaign

BSTN created in collaboration with Nike a limited custom created Nike Cortez Roller Skates. To bring the Nike Cortez Shoe back to the center of attention we see its activation campaign as an opportunity to foster empowerment within the Black community, particularly among Black women*, by creating a space where they can unite and experience pure joy. I was behind and in front of the camera to make sure that the team is diverse, too. As a the founder of GURLZ WITH CURLZ, I know many Black experts in various field I could include in the the team and overall concept.

Roller skating discos have historically provided a space for Black individuals to gather, enjoy each other's company, and escape the challenges of daily life. These vibrant events also served as a platform for showcasing individual styles and performances. In order to capture the essence of these aesthetics, I devised a concept for a fashion editorial photo shoot featuring Black femmes in their most free and individual way of being. BSTN was additionally bringing the Roller skate Disco back to life on a sunny summer day in Munich on top of a parking lot. The whole event was just giving and everyone enjoyed this safer space a lot.